beta bouldering gym
Social Media Management and content creation
Beta Bouldering Gym is a locally owned climbing gym in Flagstaff, Arizona. During my time there, I managed the gym’s social media accounts—developing the content strategy, creating all content and copy, and overseeing day-to-day execution.
One of my most successful campaigns was a series of short, easily digestible climbing tips shared through Instagram Reels. I researched, wrote, filmed, and produced every video myself. The campaign was wildly successful and played a key role in growing the account’s followers by 300% over seven months.
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