Fischbacher 1819 x Marcel Wanders

For the launch of the Ancient Memories collection—a collaboration between historic textile editor Fischbacher 1819 and renowned designer Marcel Wanders—I created a dedicated website to support the Milan Design Week showroom experience. The site was designed to bring the showroom’s narrative to life, showcasing the story behind each piece and reinforcing the collection’s ethos: investing in quality, timeless design that can be reused and reupholstered across generations, in contrast to rapid consumption.

Built entirely by me on Squarespace, the website featured original copy and a clean, immersive design. Each furniture piece in the showroom included a QR code that linked directly to its corresponding section on the site, allowing visitors to explore the background and significance of each item in real time.

The website not only enhanced the in-person showroom experience, but also extended it beyond Milan—offering a way for remote audiences to engage with the concept virtually. It positioned the brand as forward-thinking and tech-savvy, strengthening its image as a company that values both storytelling and innovation.